Ruqaiya Ismail Alibhai is a seasoned sales and Business Development professional with nearly 20 years of experience across FMCG,Beverage,FinTech and consumer good sectors, she has strong track record in driving business growth, revenue generation and strategic market expansion. Ruqaiya has held Senior commercial leadership roles with leading organisations including Coca-Cola kwanza, Ramani.io and Aqua Cool Ltd. She brings extensive expertise in sales leadership, business development, Key account management and consumer relationships management.her experience including developing go to market strategies,managing high performing team and strengthing customer corporate relationships. Ruqaiya holds a Bachelor of Business Administration in marketing from Zanzibar university and MTDP ( Management Talent Depevelopment programme) from South Africa.
In her new role as Sales and Business Development Manager at APef she will focus on expanding the client base, developing strategic partnerships and driving business growth.

She is committed to bringing her leadership, commercial expertise and customer focused approach to support APeF growth and investment objectives.