Sales, Marketing and Stakeholders Engagement Manager

Role Purpose

Drives revenue growth across all APeF business lines — pension funds, unit trust schemes, investment advisory, fund management and brokerage — while building brand presence and stakeholder relationships. Requires a strong sales background, innovative marketing capability and the ability to deliver measurable results in a startup environment.

Key Responsibilities

Sales & Revenue Growth

• Sell APeF’s pension, unit trust, advisory and fund management products to individuals, corporates, HNWIs and institutions.
• Develop client acquisition strategies and negotiate agreements to meet revenue targets.

Marketing & Brand Positioning

• Develop and execute multi-channel campaigns (digital, print, events) aligned with business objectives, informed by market and competitor research.
• Coordinate roadshows and client engagement events; manage agency and media partnerships; track campaign performance against targets.

Brokerage Business Development

• Grow the brokerage unit by onboarding retail and institutional investors and expanding trading volumes across equities, bonds, Treasury instruments and corporate paper.

Stakeholder Engagement

• Build relationships with regulators, employers, banks, insurers and industry associations to expand distribution and brokerage reach.

Operational Leadership

• Prepare annual sales and marketing plans; recruit and manage the team to deliver on targets.
• Report revenue and market intelligence to management and the board, ensuring regulatory compliance throughout.

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, Finance or related field; a Master’s or professional qualification (CISI/CFA) is an advantage.
• At least 8 years’ progressive sales and marketing experience, including 3 years in financial services (brokerage, pensions, insurance, banking or asset management).
• Proven ability to deliver revenue growth and manage sales pipelines, with working knowledge of pension, unit trust, advisory, fund management and brokerage products.

Key Competencies

• Strong selling, negotiation and deal-closing ability.
• Innovative, multi-channel marketing skills.
• Leadership and high-performance team building.
• Excellent communication and presentation skills.
• High integrity, results orientation and resilience in a startup environment.